[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.tessera.sk\/ako-funguje-reklama-vo-vyhladavaci-google\/#Article","mainEntityOfPage":"https:\/\/www.tessera.sk\/ako-funguje-reklama-vo-vyhladavaci-google\/","headline":"Ako funguje reklama vo vyh\u013ead\u00e1va\u010di Google?","name":"Ako funguje reklama vo vyh\u013ead\u00e1va\u010di Google?","description":"Ako vytvori\u0165 reklamu, respekt\u00edve ako vsun\u00fa\u0165 reklamu na dne\u0161n\u00e9 najnav\u0161tevovanej\u0161ie miesto, internet, konkr\u00e9tne do vyh\u013ead\u00e1va\u010da Google? A \u010fal\u0161ia ot\u00e1zka, ko\u013eko to stoj\u00ed, \u010di s\u00favis\u00ed poradie reklamy s v\u00fd\u0161kou poplatku? V tomto \u010dl\u00e1nku n\u00e1jdeme odpovede. V pr\u00edpade, \u017ee chceme umiestni\u0165 reklamu na Google, sa budeme bavi\u0165 o inzertnej sieti Google Adwords. Ak pou\u017e\u00edvate tento internetov\u00fd vyh\u013ead\u00e1va\u010d, […]","datePublished":"2018-03-30","dateModified":"2023-04-28","author":{"@type":"Person","@id":"https:\/\/www.tessera.sk\/author\/#Person","name":"","url":"https:\/\/www.tessera.sk\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/f14f9548cfce1bfc4b3267434069a757db9568e455121a8852ede019c83b3b5e?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f14f9548cfce1bfc4b3267434069a757db9568e455121a8852ede019c83b3b5e?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"tessera.sk","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.tessera.sk\/wp-content\/uploads\/img_a288250_w16498_t1527691463.png","url":"https:\/\/www.tessera.sk\/wp-content\/uploads\/img_a288250_w16498_t1527691463.png","height":0,"width":0},"url":"https:\/\/www.tessera.sk\/ako-funguje-reklama-vo-vyhladavaci-google\/","about":["Online"],"wordCount":370,"articleBody":"Ako vytvori\u0165 reklamu, respekt\u00edve ako vsun\u00fa\u0165 reklamu na dne\u0161n\u00e9 najnav\u0161tevovanej\u0161ie miesto, internet, konkr\u00e9tne do vyh\u013ead\u00e1va\u010da Google? A \u010fal\u0161ia ot\u00e1zka, ko\u013eko to stoj\u00ed, \u010di s\u00favis\u00ed poradie reklamy s v\u00fd\u0161kou poplatku? V tomto \u010dl\u00e1nku n\u00e1jdeme odpovede.V pr\u00edpade, \u017ee chceme umiestni\u0165 reklamu na Google, sa budeme bavi\u0165 o inzertnej sieti Google Adwords. Ak pou\u017e\u00edvate tento internetov\u00fd vyh\u013ead\u00e1va\u010d, ur\u010dite ste medzi vyh\u013eadan\u00fdmi v\u00fdsledkami na\u0161li i polo\u017eky ozna\u010den\u00e9 ako Reklama Google, ktor\u00e9 boli vsunut\u00e9 medzi riadky, av\u0161ak k veci a vidite\u013ene, pri\u010dom\u00a0 u\u017e\u00edvate\u013eovi extra neprek\u00e1\u017euj\u00fa, teda nem\u00e1 potrebu ich ru\u0161i\u0165. Ur\u010dite ide o stokr\u00e1t lep\u0161iu, efekt\u00edvnej\u0161iu a vlastne aj vidite\u013enej\u0161iu formu reklamy, ne\u017e vyskakovacie okn\u00e1. Reklama na Google je navy\u0161\u0161e im\u00fanna vo\u010di masovo pou\u017e\u00edvan\u00e9mu webov\u00e9mu n\u00e1stroju AdBlock, ktor\u00fd reklamy blokuje.Teraz si po\u010fme bli\u017e\u0161ie predstavi\u0165, ako je to vlastne s porad\u00edm rekl\u00e1m.Poradie zohr\u00e1vaj\u00fa dva faktory, av\u0161ak cena, respekt\u00edve poplatok za reklamu nie je k\u013e\u00fa\u010dov\u00fdm. Druh\u00fdm faktorom je samotn\u00e1 kvalita reklamy, ktor\u00e1 sa hodnot\u00ed na z\u00e1klade jej obsahu, ale podstatnou mierou i pod\u013ea re\u00e1lnej odozvy, teda aspo\u0148 v miere po\u010dtu klinut\u00ed na \u0148u. \u010c\u00edm viac kliknut\u00ed na reklamu, t\u00fdm sa zvy\u0161ujeje hodnotenie jej kvality. Ak chcete zabodova\u0165 v tomto podstatnom bode, odpor\u00fa\u010dam vymyslie\u0165 l\u00e1kav\u00fd titulok a \u00favodn\u00fd text, ak\u00fd \u013eud\u00ed nabud\u00ed k zvedavosti. Poradie sa tak n\u00e1sledne ur\u010duje splynut\u00edm t\u00fdchto dvoch faktorov- poplatku a kvality.Teda pozor! Vy\u0161\u0161\u00ed poplatok, no slab\u00e1 kvalita \u010di odozva zapr\u00ed\u010dinia, \u017ee va\u0161u reklamu tak \u013eahko m\u00f4\u017ee predbehn\u00fa\u0165 reklama konkurenta, ktor\u00fd s\u00edce zaplatil o nie\u010do menej, av\u0161ak body z\u00edskal na z\u00e1klade kvality. Pr\u00edklad. Ak zaplat\u00edm poplatok 5 euro za k\u013e\u00fa\u010dov\u00e9 slovo a kvalita mojej reklamy bude ocenen\u00e1 8\/10, to m\u00e1m 5 x 8 = 40 bodov. Inzeruj\u00faci \u010do zaplatil 6 eur, no kvalita jeho reklamy je ocenen\u00e1 6\/10. To m\u00e1 6 x 6 = 36 bodov, \u010di\u017ee jeho inzercia bude a\u017e pod mojou, i ke\u010f zaplatil viac. \u00a0                                                                                                                                                                                                                                                                                                                                                                                        4.6\/5 - (5 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Ako funguje reklama vo vyh\u013ead\u00e1va\u010di Google?","item":"https:\/\/www.tessera.sk\/ako-funguje-reklama-vo-vyhladavaci-google\/#breadcrumbitem"}]}]