[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.tessera.sk\/uzivatelia-sa-stracaju-v-mori-agresivnych-reklam-za-ktore-si-podnikatelia-musia-platit\/#Article","mainEntityOfPage":"https:\/\/www.tessera.sk\/uzivatelia-sa-stracaju-v-mori-agresivnych-reklam-za-ktore-si-podnikatelia-musia-platit\/","headline":"U\u017e\u00edvatelia sa str\u00e1caj\u00fa v mori agres\u00edvnych rekl\u00e1m, za ktor\u00e9 si podnikatelia musia plati\u0165","name":"U\u017e\u00edvatelia sa str\u00e1caj\u00fa v mori agres\u00edvnych rekl\u00e1m, za ktor\u00e9 si podnikatelia musia plati\u0165","description":"Ve\u013ea men\u0161\u00edch ako aj v\u00e4\u010d\u0161\u00edch, za\u010d\u00ednaj\u00facich aj sk\u00fasen\u00fdch podnikate\u013eov prenieslo svoje slu\u017eby a ich prezent\u00e1ciu na internet. Ide o priestor, ktor\u00fd im umo\u017e\u0148uje v\u00fdborne cieli\u0165 na potenci\u00e1lnych z\u00e1kazn\u00edkov a z\u00e1rove\u0148 ich z\u00edska\u0165 na svoju stranu. To za sebou pochopite\u013ene zanech\u00e1va stopy. Stopy vo forme mnoh\u00fdch rekl\u00e1m a reklamn\u00fdch ozn\u00e1men\u00ed. \u010c\u00edm je ich v\u0161ak viac a […]","datePublished":"2020-10-23","dateModified":"2024-06-28","author":{"@type":"Person","@id":"https:\/\/www.tessera.sk\/author\/#Person","name":"","url":"https:\/\/www.tessera.sk\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/f14f9548cfce1bfc4b3267434069a757db9568e455121a8852ede019c83b3b5e?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f14f9548cfce1bfc4b3267434069a757db9568e455121a8852ede019c83b3b5e?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"tessera.sk","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.tessera.sk\/wp-content\/uploads\/reklama,%20obr%C3%A1zky.jpg","url":"https:\/\/www.tessera.sk\/wp-content\/uploads\/reklama,%20obr%C3%A1zky.jpg","height":0,"width":0},"url":"https:\/\/www.tessera.sk\/uzivatelia-sa-stracaju-v-mori-agresivnych-reklam-za-ktore-si-podnikatelia-musia-platit\/","about":["Online"],"wordCount":414,"articleBody":"       Ve\u013ea men\u0161\u00edch ako aj v\u00e4\u010d\u0161\u00edch, za\u010d\u00ednaj\u00facich aj sk\u00fasen\u00fdch podnikate\u013eov prenieslo svoje slu\u017eby a ich prezent\u00e1ciu na internet. Ide o priestor, ktor\u00fd im umo\u017e\u0148uje v\u00fdborne cieli\u0165 na potenci\u00e1lnych z\u00e1kazn\u00edkov a z\u00e1rove\u0148 ich z\u00edska\u0165 na svoju stranu. To za sebou pochopite\u013ene zanech\u00e1va stopy. Stopy vo forme mnoh\u00fdch rekl\u00e1m a reklamn\u00fdch ozn\u00e1men\u00ed. \u010c\u00edm je ich v\u0161ak viac a \u010d\u00edm viac poukazuj\u00fa na mnoh\u00e9 odvetvia, slu\u017eby a podniky, t\u00fdm viac sa v nich be\u017en\u00fd u\u017e\u00edvate\u013e str\u00e1ca. Nevraviac o tom, \u017ee ich automaticky odklik\u00e1va pre\u010d, nechce im venova\u0165 pozornos\u0165, je ich pres\u00fdten\u00fd. Z\u00e1rove\u0148 sa mu vz\u00e1jomne mixuj\u00fa a u\u017e vlastne ani nevie, ktor\u00e1 reklama je od ktorej zna\u010dky.To v\u0161ak samozrejme nemus\u00ed nutne znamena\u0165, aby ste s reklamou skon\u010dili. Platen\u00e1 reklama pre v\u00e1s aj na\u010falej m\u00f4\u017ee ma\u0165 pr\u00ednos a ocenite\u013en\u00fd v\u00fdznam. Nemali by ste sa ale spolieha\u0165 iba na \u0148u. Mali by ste sa sna\u017ei\u0165 svoj web a jeho obsah zvidite\u013eni\u0165 aj inak, a to konkr\u00e9tne v organick\u00fdch v\u00fdsledkoch internetov\u00fdch vyh\u013ead\u00e1va\u010dov.Zamyslime sa nad t\u00fdm. E\u0161te dnes 90% u\u017e\u00edvate\u013eov internetu h\u013ead\u00e1 r\u00f4zne produkty a slu\u017eby cez Google \u010di in\u00fd vyh\u013ead\u00e1va\u010d. A e\u0161te st\u00e1le viac, ne\u017e platenej reklame v Google Ads d\u00f4veruje organick\u00fdm v\u00fdsledkom, respekt\u00edve prv\u00fdm stran\u00e1m, ktor\u00e9 mu vyh\u013ead\u00e1va\u010d podsunie ako kvalitn\u00e9 a relevantn\u00e9 v\u00fdsledky k jeho h\u013eadan\u00fdm v\u00fdrazom.A pr\u00e1ve tak\u00fato poz\u00edciu vie dosiahnu\u0165 aj v\u00e1\u0161 web, ak podst\u00fapi seo. Teda ak podst\u00fapi kvalitne preveden\u00fa optimaliz\u00e1ciu pre vyh\u013ead\u00e1va\u010de, ktor\u00e1 ho dostane na vy\u0161\u0161iu poz\u00edciu vo v\u00fdsledkoch. T\u00fdm p\u00e1dom sa objav\u00ed ka\u017ed\u00e9mu potenci\u00e1lnemu z\u00e1ujemcovi, ktor\u00e9ho h\u013eadan\u00e9 slov\u00e1 bud\u00fa relevantn\u00e9 s obsahom va\u0161ej str\u00e1nky.Pr\u00e1ve optimaliz\u00e1cia Search Engine Optimization je najlep\u0161\u00edm d\u00f4kazom, \u017ee sa d\u00e1 efekt\u00edvne zvidite\u013eni\u0165 aj bez platenej reklamy alebo bez reklamn\u00fdch ozn\u00e1men\u00ed, ktor\u00e9 by u\u017e\u00edvate\u013eov otravovali. Navy\u0161e zaru\u010d\u00ed, \u017ee z\u00edskate n\u00e1v\u0161tevn\u00edkovi, \u010do sa na va\u0161om webe neocitn\u00fa n\u00e1hodou, ale s cie\u013eom vytvori\u0165 konverziu alebo si minim\u00e1lne pre\u010d\u00edta\u0165 va\u0161u ponuku.                                                                                                                                                                                                                                                                                                                                                                                           4.7\/5 - (9 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"U\u017e\u00edvatelia sa str\u00e1caj\u00fa v mori agres\u00edvnych rekl\u00e1m, za ktor\u00e9 si podnikatelia musia plati\u0165","item":"https:\/\/www.tessera.sk\/uzivatelia-sa-stracaju-v-mori-agresivnych-reklam-za-ktore-si-podnikatelia-musia-platit\/#breadcrumbitem"}]}]